Classic T-shirts, be it retro or contemporary has always been a message board for many youngsters to share their thoughts, aguish, style, or slogan to the world at large. From Brando to Dean, tie-dye to silkscreen, the T-shirt was never just a tee: it has always been a banner for self-expression, with or without actual text. Brought home from Europe by U.S. soldiers after World War I, the “T-shirt” entered Merriam-Webster’s dictionary in 1949 and gradually evolved from under- to outerwear, making it ideal for rolling out of bed, off the plane, and around the world. T-shirts are those, which have classic or retro messages, look, designs, feel, slogans etc. The most popular among the classic t-shirts are the retro designs of rock bands, punk designs etc.
Though the music sales are ever coming down, the sales of these funky t-shirts with designs used by rock bands like Mettalica, Pink Floyd sell like hot cakes. They have the feel of a retro period, which create nostalgia and yet very much liked by the people of twentieth century. The eighties and seventies were the hot bed for these punk movements apart from the famous ‘Hare Ram hare Krishna’ cult. The t-shirts with the messages of such movements are a bit hit even today and are sold by many T-shirt companies.
The big classic rock bands of the past- Rolling Stones t-shirts still sell steadily; new designs and old. Lynyrd Skynyrd classic t-shirt merchandise continues to feature the popular steer bones character on all of their clothing, the mega hit Beatles clothing, and merchandise is selling stronger than ever. This shows an apparent liking for all things classy especially T-shirts.
Older music fans also steadily continue to support their favorite classic rock artists of the past. While some people think classic shirts and music merchandise is somewhat juvenile, wearing a band t-shirt or band hooded top help people relive their youth. Music is something that stirs memories of a past time or place. Representing the bands that a person is into through classic rock clothing and band merchandise makes a statement about who a person is and what they represent. They find it to be cool and coordinated with their image of themselves.
Major portions of consumers are teenage classic rock music fans. Teenagers make a statement with the bands that they like and the classic t-shirts that they wear. High school has become a major fashion show. Showing up to school in a new The Who, The Doors, or Allman Brothers shirt makes a statement to the rest of their school. It almost tells everyone what kind of personality he or she has. It lets peers know whom they can be cool with.
The t-shirts will always be in fashion and they seem to be in spite of 20-30 years after the time of these rock bands, and there are many takers as you can see in a school, college, university or any other young people’s hangouts.